Posted: September 13, 2025 | Author: bostonboomer | Filed under: just because | Tags: bullet engravings, cat art, cats, caturday, Charlie Kirk, Groypers, Helldivers 2, internet memes, murder of Charlie Kirk, Nick Fuentes, oxytocin, Tyler Robinson |
Good Afternoon!!

By Natália Elizete Franco Pedroso
It has been a terrible week in the news, and it has also been a difficult week for me personally. I’m having trouble thinking clearly today. It all seems like a bad dream. Today I’m going to focus on Tyler Robinson and why he might have hated Charlie Kirk. I know there’s plenty of other news, but I’m still trying to understand this awful event and its aftermath.
Since it’s Caturday, and since we all likely could use some comfort, I’m going to begin with this article about people and cats by neuroscientist Laura Elin Pigott: The Conversation: What owning a cat does to your brain (and theirs).
Cats may have a reputation for independence, but emerging research suggests we share a unique connection with them – fuelled by brain chemistry.
The main chemical involved is oxytocin, often called the love hormone. It’s the same neurochemical that surges when a mother cradles her baby or when friends hug, fostering trust and affection. And now studies are showing oxytocin is important for cat-human bonding too.
Oxytocin plays a central role in social bonding, trust and stress regulation in many animals, including humans. One 2005 experiment showed that oxytocin made human volunteers significantly more willing to trust others in financial games.
Oxytocin also has calming effects in humans and animals, as it suppresses the stress hormone cortisol and activates the parasympathetic nervous system (the rest and digest system) to help the body relax.
Scientists have long known that friendly interactions trigger oxytocin release in both dogs and their owners, creating a mutual feedback loop of bonding. Until recently, though, not much was known about its effect in cats.
Cats are more subtle in showing affection. Yet their owners often report the same warm feelings of companionship and stress relief that dog owners do – and studies are increasingly backing these reports up. Researchers in Japan, for example, reported in 2021 that brief petting sessions with their cats boosted oxytocin levels in many owners.
In that study, women interacted with their cats for a few minutes while scientists measured the owners’ hormone levels. The results suggested that friendly contact (stroking the cat, talking in a gentle tone) was linked to elevated oxytocin in the humans’ saliva, compared with a quiet resting period without their cat.
Many people find petting a purring cat is soothing, and research indicates it’s not just because of the soft fur. The act of petting and even the sound of purring can trigger oxytocin release in our brains. One 2002 study found this oxytocin rush from gentle cat contact helps lower cortisol (our stress hormone), which in turn can reduce blood pressure and even pain.
Click on the link to read more about oxytocin’s effect on the human-cat relationship.
Yesterday, we learned that the man who murdered Charlie Kirk on Wednesday is the product of a gun-owning, Republican family who for the past couple of years spent most of his time on-line. There are suggestions that he may have been a follower of Nicholas Fuentes, who hated Kirk because he wasn’t far right enough. Fuentes followers call themselves “groypers.” Regardless of whether that hypothesis pans out, Robinson clearly was not a “far left lunatic,” as Trump claimed the murderer must be. We can’t be sure of Robinson’s motives, because he is not talking to investigators.
What we know about Tyler Robinson
The New York Times (gift link): From Scholarship Winner to Wanted Man: The Path of the Kirk Shooting Suspect.
In the conservative southern Utah city where Tyler Robinson grew up, neighbors and classmates described him as a reserved, intelligent young man raised in a Republican family who was deeply interested in video games, comic books and current events.
On Friday afternoon, people who knew Mr. Robinson struggled to reconcile their memories of him and his seemingly ordinary suburban upbringing with his notorious new image: the latest face of political violence, accused of fatally shooting the conservative influencer Charlie Kirk on a Utah college campus earlier this week in what the authorities have called a political assassination.

By Irina Babichenko
“It’s really sad that someone with his mind put it to that sort of use,” said Keaton Brooksby, 22, a former high school classmate of Mr. Robinson’s.
Mr. Robinson had recently spoken with a family member about the fact that Mr. Kirk was going to hold an event in Utah, according to a police affidavit, and he and his relative discussed “why they didn’t like him and the viewpoints he had.”
But as elements of the nation’s political left and right scrambled for motives, the image that has initially emerged of Mr. Robinson is not at all clear. Neither is his trajectory from a scholarship-winning high school student to an apprentice electrician to a suspect.
Mr. Brooksby said that Mr. Robinson was generally considered a quiet pupil when they were growing up in the conservative St. George area, but one day in high school, the topic of the 2012 attacks on Americans in Benghazi, Libya, came up during lunch. Few there knew exactly what had happened, but Mr. Robinson was sure of himself.
“He gave us a whole spiel on what happened,” Mr. Brooksby said. “I just remember thinking, he’s got a lot of information on this for someone who’s 14.”
A bit more info:
Mr. Robinson is registered to vote in Utah, but he is not affiliated with a political party and had never voted in an election, according to the Washington County Clerk. His parents are registered Republicans, both with active hunting licenses in a part of the country known for its outdoor life, near Zion and Bryce Canyon national parks.
Social media photos posted by his family over the years show Mr. Robinson and his two younger brothers shooting and posing with guns….
Adrian Rivera, 22, who had been in a high school woodworking class with him, said that Mr. Robinson would often hang around the area designated for the Junior R.O.T.C., or Junior Reserve Officers Training Corps, with other students who were interested in the military program. It was unclear whether Mr. Robinson had actually been a member of the corps.
Mr. Rivera said that Mr. Robinson was a “massive Halo guy,” referring to the popular science fiction game, and that he also liked to play Call of Duty, and other shooter games.
Sam New, 23, remembered a different video game, Minecraft, which Mr. Robinson, an introvert from a conservative family, played obsessively.
Use the gift link to read more, if you’re interested.
The Wall Street Journal: Tyler Robinson’s Descent From Promising Student to Murder Suspect.
Tyler Robinson was the pride of his Utah family. He was a 4.0 high-school student who won a prestigious college scholarship, according to social-media posts.
“His options are endless,” his mother wrote on Facebook.
Four years later, authorities say the 22-year-old Robinson used an old bolt-action rifle to fire a single shot that killed Charlie Kirk while the conservative activist spoke Wednesday at Utah Valley University. He allegedly had ammunition etched with phrases borrowed from internet and gaming culture like “Hey, fascist! Catch!” and “If you read this, you are gay, lmao.”
Authorities, friends and even his own family were trying to understand how Robinson went from a top student raised by parents who were registered Republicans in a Mormon stronghold in southwest Utah to a suspected assassin who authorities said targeted one of the country’s most popular conservative youth leaders. Robinson was in the past registered as nonpartisan….
As everyone knows by now, Robinson’s family turned him in to authorities after he confessed to his father.
Robinson was from the small city of Washington, nestled in southwest Utah between red-rock canyons and snow-capped mountains. Striking national parks like Zion and Bryce Canyon aren’t far.
Like many boys in this area, Robinson grew up hunting and was well-versed in the use of firearms, according to law-enforcement officials. Photos shared on social media show the family shooting rifles.
State records show his parents own a custom-countertop business, and his mother is a licensed clinical social worker. The family lives on a suburban street that a neighbor described as quiet with many households attending the Church of Jesus Christ of Latter-day Saints. Robinson, who has two brothers, was a stellar student, according to his mother’s posts on her Facebook account. He had a perfect GPA and scored a 34 out of a possible 36 on his ACT….
Robinson’s mother hoped he would stay close for college, and in the fall of 2021, she posted pictures of him in his dorm room at Utah State, a 5-hour drive north of the family home in Washington. He arrived with a scholarship worth $32,000 over four years.
But he wasn’t there long. Utah State said he attended the school for just one semester. More recently he has been enrolled in the electrical apprenticeship program at Dixie Technical College, where he is a third-year student, according to the Utah Board of Higher Education.
On the speculation about Robinson’s political leanings:
One thing is apparent about Robinson: He lived much of life on the internet. By age 15, he had developed enough of an online presence that he dressed up as “some guy from a meme” for Halloween, according to his mother. Writings on the bullet casings found by police appeared to reference various memes and online culture.
One unfired casing was inscribed with lyrics from “Bella Ciao,” an Italian song dedicated to those who fought against fascism during World War II that has been revived on TikTok.
“It’s very clear to us and to the investigators that this was a person who was deeply indoctrinated with leftist ideology,” Cox said in an interview with the Journal.
Online, however, X users have noted that a version of the song also appears on a Spotify playlist for Groypers, the name for followers of Nick Fuentes, a white nationalist personality who has criticized Kirk, including for his support of Israel. Fuentes has publicly condemned the shooting of Kirk and posted on X that “my followers and I are currently being framed” for Kirk’s killing “based on literally zero evidence.”
Tyler Robinson, 22, the man arrested in connection with the assassination of conservative activist Charlie Kirk, comes from a MAGA family, his grandmother has revealed.

Yoga with my cat, Sharyn Bursic
Although MAGA figureheads have been quick to point fingers at the left for Kirk’s death, Tyler’s grandmother, Debbie Robinson, 69, insisted that they come from a family of Trump supporters.
She spoke with the Daily Mail on Friday after news of Robinson’s arrest broke. “My son, his dad, is a Republican for Trump,” Debbie told the outlet. “Most of my family members are Republican. I don’t know any single one who’s a Democrat.”
According to the outlet, Robinson’s father, Matt, 48, was the one to turn Tyler into the authorities after he confessed to the grisly crime. Debbie has not been able to get in touch with her son since news of her grandson’s arrest went public.
“I’m just so confused,” Debbie said of her grandson’s arrest. “[Tyler] is the shyest person,” she said. “He has never, ever spoke politics to me at all.”
Extreme right groups, Charlie Kirk, and Tyler Robinson
It ideologies of far right groups are more complex than us “normies” generally realize.
David Gilbert at Wired: Extremist Groups Hated Charlie Kirk. They’re Using His Death to Radicalize Others.
For years, extremist groups, white nationalists, and militias like the Proud Boys and Oath Keepers saw Charlie Kirk not as their ally, but as their enemy.
Though Kirk denigrated trans people, Muslims, unmarried women, and many minorities and advocated for an America with Christianity at the center of every aspect of life, he was, in their view, a moderate. For some, his staunch support of Israel’s government made Kirk a target rather than a friend.
But in the immediate aftermath of Kirk being fatally shot while speaking at a Turning Point USA event Wednesday at Utah Valley University in Orem, Utah, these same groups were quick to frame the incident as an attack on one of their own, portraying Kirk’s death as part of what they see as an ongoing war against white, Christian men. The same groups were relatively quiet on Friday after police announced they had arrested a 22-year-old from Utah for the killing who had no obvious ties to the left.

By Giuseppe Mariotti
These groups, many of which have been relatively dormant since the mass arrests surrounding the January 6 attack on the Capitol, have used the outpouring of grief around Kirk’s death as a lightning rod, a signal that they need to mobilize and take action. Many of them, including the Proud Boys and Oath Keepers, have used Kirk’s death as a recruitment and radicalizing tool to convince his supporters to take a more extreme worldview.
“Nothing can stop what is coming,” Ryan Sánchez, the leader of the far-right National Network, who was caught on video giving a Nazi salute during last year’s Conservative Political Action Conference, wrote on his Telegram channel. “We are mobilizing young Nationalists to defend our communities against the Radical Left—we need your help!”
The appeals appear to be at least somewhat working: Sánchez’s post was accompanied by a screenshot showing a $1,000 donation he received on Christian crowdfunding platform GiveSendGo.
“This is the beginning of a movement that may define our nation,” the donor wrote on the site. “Use it for good and purge the country of these insane ideologies.”
Read more at Wired.
Also from Wired: Bullets Found After the Charlie Kirk Shooting Carried Messages. Here’s What They Mean.
On Friday, Tyler Robinson, a 22-year-old Utah native, was identified by federal law enforcement as a suspect in the murder of Charlie Kirk. During Friday’s press conference, officials said that several bullet casings recovered from a hunting rifle found near the crime scene had messages inscribed on them.
During the press conference, officials appeared to take the inscriptions literally, to the extent they ascribed meaning to them at all. But the four messages apparently written by the alleged shooter instead seem to invoke a variety of memes and video game references.
One of the casings was said to be engraved with the phrase “Hey Fascist! Catch!” followed by an up arrow, a right arrow, and three downward-facing arrows. That sequence is an apparent reference to the “Eagle 500kg bomb” in the popular third-person-shooter game Helldivers 2. The bomb has become a meme in the Helldivers community for being comically excessive.

By Elias-Mollineaux-Bancroft
Arrowhead Game Studios, the developers of Helldivers 2, did not immediately respond to a request for comment from WIRED. Launched in 2024, the game has grown a cult following for its Starship Troopers–like storyline. The cooperative shooter allows teams of up to four players, called “Helldivers,” to spread “freedom” across a fictional universe—fighting bugs, robots, and squid-like aliens rather than other humans. Their form of managed democracy is “basically fascism,” says independent extremism researcher Harry Batchelor, who works with the Extremism and Gaming Research Network.
Helldivers 2 is satire, and the vast majority of players are in on it. The game, says Batchelor, “takes “the whole ‘pretending to be democracy while actually being a fascist government’ so seriously, it’s obviously a joke.” The community around the game has generally maintained a positive reputation, even working together to combat “review bombing”—coordinated negative reviews intended to hurt a game’s chance of success.
The arrows that activate the Eagle 500kg bomb have been used in other memes to show that a user is “going to do a big, violent action,” Don Caldwell, editor in chief of Know Your Meme, tells WIRED. “That’s maybe a cheeky way of expressing it on the casing.”
More bullet engravings and their meanings:
One of the other alleged memes on the casings says, “If you read this you are gay LMAO,” which seems to be more of a common online insult than a specific reference. “I believe this person is genuinely just always online,” Batchelor says.
“They knew that they’d be discovered and posted about,” says Caldwell of the decision to include meme references on the casings. “People understand that memes are very powerful and get a lot of attention. As soon as people read them, they’re going to desperately try to figure out what the reference means. It makes it more interesting.”
At Vanity Fair, Joshua Rivera write about the on-line culture that Robinson may have tapped into: Groypers, Helldivers 2, Furries: What Do the Messages Left by Charlie Kirk’s Alleged Killer.
As of yet, little is known about Robinson’s alleged motivations or ideology. But the few details surrounding the 22-year old point toward a troubling trend: young shooter suspects who communicate primarily via obtuse memes and digitally inflected irony.
All sorts of young adults are familiar with the culture of video games, Twitch streamers, and YouTube, speaking a language completely foreign to those who do not spend as much time online. Is that language inherently sinister? No more than, say “Skibidi Toilet,” a series of crude animated shorts about toilets from which talking heads emerge. (There’s a movie in the works.) None of the phrases Robinson allegedly wrote are known code words for anything nefarious; they signal little beyond a connection to a contextless internet, where memes take on a life of their own and are used by the benign and malignant alike.

By Tatyana Ornisana
Some memes, however, aren’t so neutral. The young men who admired, and still admire, Charlie Kirk tend to be extremely online—which doesn’t necessarily mean that they all share exactly the same ideology. Internecine conflict between conservative factions is common, both on social media and at events for young conservatives. The most notable of these are the “Groyper Wars” of 2019. “Groypers” are fans of white nationalist agitator Nick Fuentes who like to hide their racism behind ironic jokes; when Kirk began making an effort to mainstream his ultra-right-wing Turning Point USA movement, Fuentes instructed them to publicly troll Kirk.
A Facebook photo in which Robinson appears to reference a Groyper meme has led to early speculation that Kirk’s killing may have been an outgrowth of these intra-far-right skirmishes. But another feature of the modern far-right is an embrace of the post-truth huckster. In these circles, it’s always possible that someone is playing a character—or will claim to be doing so, muddying the waters so no one can accuse them of having a sincere belief beyond the desire to rile up their targets. For people like this, the whole world is a forum board, where lewd public comments and real-world violence are becoming increasingly interchangeable. (Consider the messages left behind by the deceased shooter of Annunciation Catholic School, which were full of references to both other shooters and innocuous memes.)
I think Rivera’s last paragraph is important:
In every respect, the circumstances surrounding Kirk’s murder are alarming for those with the understandable impulse to make some kind of sense out of terrifying events. It is true that real-life violence is the end result of our cultural coarsening. It is also important to remember that Robinson’s generation is entering public life with frames of reference that are totally foreign to its elders, regardless of individual ideology. We cannot properly comprehend the harm of bad actors or the concerns of the innocent until we have taken the time to learn their language—and sometimes, even then we won’t understand.
I’ve tried to gather the latest speculation about Tyler Robinson’s possible motives and ideology. We’ll likely learn more in the coming days, especially if he begins talking to investigators. We are dealing with a right wing culture that is very dangerous.
Related stories to check out if you’re interested
Justin Glawe at Public Notice: Kash Patel’s FBI is a total mess.
The New York Times: Hasan Piker on Charlie Kirk.
Mother Jones: Streaming Star Hasan Piker Was Set to Debate Charlie Kirk. Now He’s Warning of a “Reichstag Fire Moment.”
Zeteo: Charlie Kirk in His Own Words.
NBC News: Pete Hegseth tells Pentagon staff to hunt for negative Charlie Kirk posts by service members.
NBC News: After Charlie Kirk’s death, teachers and professors nationwide fired or disciplined over social media posts.
USA Today: ‘No idea what you have unleashed’: Charlie Kirk’s wife delivers first public address.
That’s all I have for you today. I hope your weekend is a peaceful one.
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Posted: November 26, 2022 | Author: bostonboomer | Filed under: cat art, caturday, Donald Trump, just because | Tags: Elon Musk, John Bolton, Kanye West, Nick Fuentes, Twitter |

Painting by Eileen Rosemary Mayo (1906-94)
Happy Caturday!!
The long holiday weekend continues. I’m still having trouble sleeping at night, so once again this post is embarrassingly late. What news there is is still pretty ugly, with twin narcissistic sociopaths Donald Trump and Elon Musk dominating the headlines.
Trump News
People are still talking about Trump’s dinner with anti-Semite Kanye West and holocaust denying Nazi Nick Fuentes. Dakinikat wrote quite a bit about this yesterday. Here’s the latest:
Maggie Haberman and Alan Feuer at The New York Times: Trump’s Latest Dinner Guest: Nick Fuentes, White Supremacist.
Former President Donald J. Trump on Tuesday night had dinner with Nicewk Fuentes, an outspoken antisemite and racist who is one of the country’s most prominent young white supremacists, at Mr. Trump’s private club in Florida, advisers to Mr. Trump conceded on Friday.
Also at the dinner was the performer Kanye West, who has also been denounced for making antisemitic statements. Mr. West traveled to meet with Mr. Trump at the club, Mar-a-Lago, and brought Mr. Fuentes along, the advisers said.
The fourth attendee at the four-person dinner, Karen Giorno — a veteran political operative who worked on Mr. Trump’s 2016 campaign as his state director in Florida — also confirmed that Mr. Fuentes was there….
In recent years, Mr. Fuentes, 24, has developed a high profile on the far right and forged ties with such Republican lawmakers as Representative Marjorie Taylor Greene of Georgia and Representative Paul Gosar of Arizona, largely through his leadership of an annual white-supremacist event called the America First Political Action Conference.
A Holocaust denier and unabashed racist, Mr. Fuentes openly uses hateful language on his podcast, in recent weeks calling for the military to be sent into Black neighborhoods and demanding that Jews leave the country….
During the dinner, according to a person briefed on what took place, Mr. Fuentes described himself as part of Mr. Trump’s base of supporters. Mr. Trump remarked that his advisers urge him to read speeches using a teleprompter and don’t like when he ad-libs remarks.
Mr. Fuentes said Mr. Trump’s supporters preferred the ad-libs, at which Mr. Trump turned to the others, the person said, and declared that he liked Mr. Fuentes, adding: “He gets me.”

Painting by Aleksandra Aleks
I’d have to agree. Trump is clearly an anti-Semite and fascist would love to turn the U.S. into a dictatorship. He’s also a needy narcissist who will listen to anyone who shamelessly flatters and sucks up to him. And it sounds like Fuentes did that.
In a statement on Friday, Mr. Trump said: “Kanye West very much wanted to visit Mar-a-Lago. Our dinner meeting was intended to be Kanye and me only, but he arrived with a guest whom I had never met and knew nothing about.” The statement said nothing about Mr. Fuentes’s views.
In a post later Friday on his social media website, Truth Social, Mr. Trump said that Mr. West “unexpectedly showed up with three of his friends, whom I knew nothing about.” He said the dinner took place “with many members present on the back patio. The dinner was quick and uneventful. Then they left for the airport.”
Early Friday evening, Mr. Trump made a third attempt at defending himself, saying that Mr. West had sought business advice from him, “expressed no anti-Semitism, & I appreciated all of the nice things he said about me on ‘Tucker Carlson.’ Why wouldn’t I agree to meet? I also, I didn’t know Nick Fuentes.”
Well Trump has to know who and what Fuentes is now, and he’s still not willing to say anything against him. I’m reminded of the time in 2016 when Trump refused to reject the endorsement of David Duke and claimed to know nothing about him or the KKK. But The Washington Post documented statements by Trump about Duke in 1991 and 2000, in which he “condemned Duke and his views.”
Even taking at face value Mr. Trump’s protestation that he knew nothing of Mr. Fuentes, the apparent ease with which Mr. Fuentes arrived at the home of a former president who is under multiple investigations — including one related to keeping classified documents at Mar-a-Lago long after he left office — underscores the undisciplined, uncontrolled nature of Mr. Trump’s post-presidency just 10 days into his third campaign for the White House.
Marc Caputo at NBC News: ‘F—ing nightmare’: Trump team does damage control after he dines with Ye and white supremacist Nick Fuentes.
…[D]espite Trump suggesting that the event was “uneventful,” the fallout over his dinner with Fuentes appears to have thrown Trump’s campaign into damage control mode. The former president took hours to respond publicly after multiple media outlets reported that Fuentes was present at the dinner.

Cat on the Counter, Joanelle Summerfield
Even the two Trump advisers winced at how a Holocaust denier like Fuentes was able to wind up with Trump at dinner — even if it was by mistake — along with the rapper, who had just had his Twitter account restored but lost major endorsement deals for making antisemitic remarks.
“This is a f—ing nightmare,” said one longtime Trump adviser who spoke on condition of anonymity for fear of stoking the former president’s ire at “disloyal” people who criticize him. “If people are looking at [Florida Gov. Ron] DeSantis to run against Trump, here’s another reason why.”
All three sources familiar with the dinner told NBC News there was one glaring inaccuracy in Trump’s statement: Trump knew one of the three “friends” brought by the rapper, Karen Giorno. She was the Trump campaign’s Florida director in 2016 and the former president knows her by name and sight, the sources said. In addition to Giorno and Fuentes, Ye also brought along another man who was an associate, according to the sources.
The source familiar with the dinner conversation said the dinner grew heated after Ye — who announced another run for president in 2024 on Thursday — asked Trump to be his running mate. Trump then began insulting Ye’s ex-wife, Kim Kardashian, according to the source and a video that Ye posted to Twitter on Thanksgiving Day recounting the dinner.
The source also said Fuentes is helping to advise Ye in his second presidential campaign. The rapper has said the campaign would be managed by Milo Yiannopoulos, a far-right provocateur and former Breitbart editor who was banned from Twitter in 2016 for inciting a racist campaign against comedian Leslie Jones.
How anyone could possibly vote for someone like Trump is a mystery to me.
John Bolton told the Guardian’s David Smith that: Trump’s act is ‘old and tired’, says his own former national security adviser.
John Bolton, former national security adviser to Donald Trump, has described the former US president’s act as “old and tired” and said the Republican party is ready to move on to a “fresh face”.
Bolton is the latest ex-White House official to condemn Trump after Republicans underperformed in this month’s midterm elections, which added to a losing streak that convinced some he is now hurting rather than helping the party.
“There are a lot of reasons to be against Trump being the nominee but the one I’m hearing now as I call around the country, talking to my supporters and others about what happened on 8 November, is the number of people who have just switched Trump off in their brain,” Bolton told the Guardian.
“Even if they loved his style, loved his approach, loved his policies, loved everything about him, they don’t want to lose and the fear is, given the results on 8 November, that if he got the nomination, not only would he lose the general election, but he would take an awful lot of Republican candidates down with him.”
Musk/Twitter News
NPR: Twitter has lost 50 of its top 100 advertisers since Elon Musk took over, report says.
Half of Twitter’s top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022.

Oh Boy, by Barbara Hranilovich
Seven additional advertisers have slowed their advertising to almost nothing, according to the report, which was published on Tuesday. These companies have paid Twitter more than $255 million since 2020.
Chevrolet, Chipotle Mexican Grill, Inc., Ford, Jeep, Kyndryl, Merck & Co. and Novartis AG all issued statements about halting Twitter ads or were reported and confirmed as doing so. The others ceased advertising on the platform for a “significant period of time following direct outreach, controversies, and warnings from media buyers.”
The report wrote that even with these hits to advertising revenue, Twitter CEO Elon Musk has “continued his rash of brand unsafe actions — including amplifying conspiracy theories, unilaterally reinstating banned accounts such as that of former President Donald Trump, courting and engaging with far-right accounts, and instituting a haphazard verification scheme that allowed extremists and scammers to purchase a blue check.” [….]
Eli Lilly and Co. stopped showing ads on Twitter the day after an account impersonating the pharmaceutical company — complete with a purchased blue check mark — posted, “We are excited to announce insulin is free now.”
Eli Lilly asked Twitter to take it down, but the tweet remained up for hours, because the platform’s staff was stretched thin due to recent layoffs and resignations. The tweet garnered hundreds of retweets and thousands of likes, and Eli Lilly’s stock soon took a dive.
Endpoints News reported that 12 pharmaceutical giants soon stopped buying Twitter ads, citing Pathmatics, which collects data on corporate advertising and digital marketing trends.
Inc: The ‘Myth Of Elon Musk’ Was His Most Valuable Asset. The Twitter Debacle Means It’s Over.
For Elon Musk, the idea that he is a once-in-a-generation super genius is central to the success of everything he does. It’s one of the most important narratives in business–that he is capable of rallying companies to do what seems to be impossible for everyone else.

Leona Kashigin, Early December Morning
That myth has taken Musk far in life, including making him the most wealthy man in the world. It’s tempting to think that it must be at least partially true.
If you [are] a Tesla shareholder, for example, you want to believe that Musk is uniquely qualified to bring into existence things like mass-scale electric vehicles (EVs), or autonomous cars that can navigate city streets more safely than human drivers. You also want to believe that when Musk promises to do things like get humans to Mars, that he has a plan and isn’t just throwing things against the wall to see what doesn’t blow up. You have a financial interest in the myth.
To be fair, the companies Musk leads are–by all of the ways you might measure such a thing–incredibly successful. Tesla has almost single-handedly made EVs a thing normal people will buy. SpaceX is easily the most important private space exploration company ever. It has been able to do in a decade what the full resources of the United States Space program hasn’t been able to do–mostly build a rocket that you can land and use more than once.
Those successes are almost always attributed to the genius of Elon. I’m sure there’s some credit due to him, but I can’t help but think it’s equally as possible that those companies have been wildly successful not because of Elon Musk, but in spite of him. Over the past few weeks, it has become more apparent that the genius of Musk is a myth.
If nothing else, the past month of Twitter under Musk’s ownership–and, more importantly, his leadership–has broken through the myth and revealed that he doesn’t always have a well-thought out plan for success. Sometimes he’s just winging it and gets lucky. Sometimes he’s able to impose his will by the sheer force of his personality. Other times, he pushes too far and things break.
At Tesla and SpaceX, everyone knows who is in charge. The culture is completely built around the myth. Your job, if you work for one of those companies, is to figure out how to turn the myth (or the promises, no matter how detached from reality) into truth. That’s it. That’s what you do. Musk makes a bold claim and you work “extremely hardcore” until it’s accomplished.
None of that is true at Twitter. What is true is that the company is a mess and Musk has no real plan to fix it beyond imposing his personality and hope that the people still there will jump at his latest whim.
Click the link to read the rest.
Ruby Cramer at The Washington Post: Elon Musk says he would support Ron DeSantis in 2024.
Billionaire Twitter owner Elon Musk said he would back Florida Gov. Ron DeSantis (R) if he runs for president in 2024. Tweeting into the night on Friday, Musk described DeSantis as a “sensible and centrist” choice.

By Roxanne Driedger
He said he had been a “significant supporter” of the Obama administration and “reluctantly” supported President Biden over Donald Trump in 2020, but had been disappointed with the results of the last two years. On the eve of the midterm elections this month, Musk urged his more than 115 million followers to support Republicans.
“Would you support Ron DeSantis in 2024, Elon?” a Twitter user named @ProudElephantUS asked on Friday. “Yes,” Musk replied.
Musk acquired Twitter for $44 billion late last month. He has made his partisan preferences known on the platform, replying to questions from users about his political worldview and his decision to allow Trump back on the site, breaking with major technology executives who try to maintain a neutral posture in the public eye.
Advertisers are very likely turned off by Musk’s choice to express his partisan views. Either he really believes that people will pay to use what’s left of Twitter, or he is actively choosing to destroy his $44 billion investment.
I’ll add a few more stories in the comment thread and I hope you will too. I hope you are enjoying the long weekend.
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