Billionaire Twitter owner Elon Musk said he would back Florida Gov. Ron DeSantis (R) if he runs for president in 2024. Tweeting into the night on Friday, Musk described DeSantis as a “sensible and centrist” choice.

Roxanne Driedger

By Roxanne Driedger

He said he had been a “significant supporter” of the Obama administration and “reluctantly” supported President Biden over Donald Trump in 2020, but had been disappointed with the results of the last two years. On the eve of the midterm elections this month, Musk urged his more than 115 million followers to support Republicans.

“Would you support Ron DeSantis in 2024, Elon?” a Twitter user named @ProudElephantUS asked on Friday. “Yes,” Musk replied.

Musk acquired Twitter for $44 billion late last month. He has made his partisan preferences known on the platform, replying to questions from users about his political worldview and his decision to allow Trump back on the site, breaking with major technology executives who try to maintain a neutral posture in the public eye.

Advertisers are very likely turned off by Musk’s choice to express his partisan views. Either he really believes that people will pay to use what’s left of Twitter, or he is actively choosing to destroy his $44 billion investment.

I’ll add a few more stories in the comment thread and I hope you will too. I hope you are enjoying the long weekend.