Obsessive Poll Watching Open Thread: Pew has Obama by 3 . . . Plus, microtargeting voters for GOTV

I’m sure glad MSNBC is running real programming tonight, because I can’t think of much other than the upcoming election. The polls have been moving toward Obama over the past few days, and suddenly he’s ahead in the Pew Poll which has been showing Romney ahead for some time.

Nate Silver reacted on Twitter, saying that the results match his findings:

Nate Silver ‏@fivethirtyeight
Simple average of national polls released Thursday: Obama +0.9. Friday: Obama +1.2. Saturday: Obama +1.3. Today (so far): Obama +1.4

Pew reports:

In the Pew Research Center’s election weekend survey, Obama holds a 48% to 45% lead over Romney among likely voters.

The survey finds that Obama maintains his modest lead when the probable decisions of undecided voters are taken into account. Our final estimate of the national popular vote is Obama 50% and Romney 47%, when the undecided vote is allocated between the two candidates based on several indicators and opinions.

The interviews all took place after superstorm Sandy struck.

Obama’s handling of the storm’s aftermath may have contributed to his improved showing. Fully 69% of all likely voters approve of the way Obama is handling the storm’s impact. Even a plurality of Romney supporters (46%) approve of Obama’s handling of the situation; more important, so too do 63% of swing voters.

Pew expects voter turnout to be lower than in either 2004 or 2008, which could help Romney, but other data favors Obama.

Nearly four-in-ten (39%) likely voters support Obama strongly, while 9% back him only moderately. A third of likely voters support Romney strongly, compared with 11% who back him moderately. In past elections, dating to 1960, the candidate with the higher percentage of strong support has usually gone on to win the popular vote.

Similarly, a much greater percentage of Obama supporters than Romney supporters are voting for him rather than against his opponent (80% for Obama vs. 60% for Romney), another historical indicator of likely victory. And far more registered voters expect an Obama victory than a Romney victory on Nov. 6 (52% vs. 30%).

Obama’s increases in likely voter support are most notable among women, older voters, and political moderates. Women now favor Obama by a 13-point margin (53% to 40%), up from six points a week ago and reflecting a shift toward Obama since early October. Right after the first presidential debate, the women’s vote was split evenly (47% each). Men, by comparison, favor Romney by a 50% to 42% margin, with little change in the past month.

At the Guardian UK, Ewen McAskill writes:

The findings are similar to a Wall Street Journal/NBC poll published at the weekend. The two offer the first firm evidence of the impact of Sandy on the election. Pew carries one caution for Obama, suggesting turnout may be lower than in 2008 and 2004, which could help Romney.

Obama’s team claimed that Romney’s frantic campaign schedule reflected a sense of desperation, squeezing in a late visit to previously neglected Pennsylvania Sunday in the search for elusive electoral college votes elsewhere. The Obama team also cited visits Monday to Florida and Virginia, two states it said the Romney camp had claimed to have locked up.

In an interview with ABC, David Plouffe, who organised Obama’s re-election bid, expressed confidence the president will win on Tuesday, and seized on a comment by Karl Rove that Obama had benefited from superstorm Sandy. Democrats are interpreting this as Rove, George W Bush’s former campaign strategist and co-founder of the Crossroads Super Pac that has poured millions of dollars into Romney’s campaign and those of other Republicans, beginning to get his excuses in early.

“A few days ago he [Rove] predicted a big Romney win. My sense is Karl is going be at a crossroads himself on Tuesday when he tries to explain to the people who wrote him hundreds of millions of dollars why they fell up short,” Plouffe said.

Another Obama strategist, David Axelrod, commenting on Romney’s Pennsylvania trip, told Fox News: “They understand that they’re in deep trouble. They’ve tried to expand the map because they know in states like Ohio. They’re behind and they’re not catching up at this point.” He added: “They understand that the traditional, or the battleground, states that we’ve been focusing are not working out for them.”


On Microtargeting . . .

Over the past couple of days, I’ve been reading some interesting articles on the GOTV efforts of the two campaigns. I was struck by this piece at the Milwaukee Journal-Sentinel about a woman in Mukwonago, Wisconsin, Priscilla Trulen, who received a spooky call on Halloween.

“It was Mitt Romney saying, ‘I know you have an absentee ballot and I know you haven’t sent it in yet,’ ” Trulen said in an interview. “That just sent me over the line. Not only is it like Big Brother. It is Big Brother. It’s down to where they know I have a ballot and I haven’t sent it in! I thought when I requested the ballot that the only other entity that would know was the Mukwonago clerk.”

Other voters are being “creeped out” by calls from Democratic groups.

In Brown County, residents are unnerved about “voter report cards” from Moveon.org that show the recipients how their voting participation compares to those of their neighbors.

The solicitations give only a small glimpse into how much digital information the campaigns are able to access about voters.

Corporations working for candidates request publicly available voter data as well as information about absentee ballots from state governments, which they can combine with other data to target individual voters.

The cost of the entire state database is $12,500. Four requesters have been willing to pay that since Sept. 1, Magney said: Catalist (a progressive voter database organization), the Democratic National Committee, and data analysis firm Aristotle – all based in Washington, D.C. The last requester was Colorado-based Magellan Strategies, a firm that specializes in “micro-targeting” for Republican parties and candidates….

In an interview with PBS that aired in October, Aristotle’s chief executive officer, John Phillips, said the company keeps up to 500 data points on each voter – from the type of clothes they buy, the music they listen to, magazines they read and car they own, to whether they are a NASCAR fan, a smoker or a pet owner, or have a gold credit card. Some of that information comes from commercial marketing firms, product registration cards or surveys. Other information is obtained through Facebook, door-to-door canvassing, petitions and computer cookies – small data codes that register which websites the user has visited.

Through data modeling, analyzers can categorize voters based on how they feel about specific issues, values or candidates. They then try to predict voting behavior and figure out which issue ads voters are most likely to be susceptible to – for instance ads on education, gun control or immigration.

One of the companies that requested the full Wisconsin voter database, Magellan Strategies, explains on its website that it conducts surveys on people’s opinions and merges that with their political, consumer and census demographics.

Whoever targeted Trulen made one important mistake, however. She tends to vote Democratic although she lives in a Republican district.

According to Sasha Issenberg, author of the book The Victory Lab: The Secret Science of Winning Campaigns, writes that in 2008 and 2012, the Democratic microtargeting operation is far superior to the Republican one.

In fact, when it comes to the use of voter data and analytics, the two sides appear to be as unmatched as they have ever been on a specific electioneering tactic in the modern campaign era. No party ever has ever had such a durable structural advantage over the other on polling, making television ads, or fundraising, for example. And the reason may be that the most important developments in how to analyze voter behavior has not emerged from within the political profession.

“The left has significantly broadened its perspective on political behavior,” says Adam Schaeffer, who earned graduate degrees in both evolutionary psychology and political behavior before launching a Republican opinion-research firm, Evolving Strategies. “I’m jealous of them.”

In other words, the Republican dislike of science and academia may be holding Romney back in the microtargeting area.

Schaeffer attributes the imbalance to the mutual discomfort between academia and conservative political professionals, which has limited Republicans’ ability to modernize campaign methods. The biggest technical and conceptual developments these days are coming from the social sciences, whose more practically-minded scholars regularly collaborate with candidates and interest groups on the left. As a result, the electioneering right is suffering from what amounts to a lost generation; they have simply failed to keep up with advances in voter targeting and communications since Bush’s re-election. The left, meanwhile, has arrived at crucial insights that have upended the conventional wisdom about how you convert citizens to your cause. Right now, only one team is on the field with the tools to most effectively find potential supporters and win their votes.

Go read the whole thing if you’re interested. It’s quite a long article, but fascinating. After reading some of his pieces yesterday, I was also able to heard Issenberg on MSNBC’s “Up with Chris Hayes” this morning. So many books to read, so little time.

Now what are you all hearing/reading? Are you as excited as I am?